Relative Something

*this* John W. Hays’ take on things and experiences

Nostalgia Happens

with 2 comments

Nostalgia. I can’t help it. Against my own wishes to deny the inevitable chronological orientation of my being, which fits precisely in the place where nostalgia begins to dominate ones attention, I am powerless. For years and years I enjoyed living in defiance of marketers who flooded the airwaves with attempts to bait and hook the primary buying demographic.

My tastes and interests were usually out of sync with the times or just far enough from center to be of little consequence to the purveyors of must-have products and services. My hobbies and interests leaned toward the years of my older siblings more than they matched what was aimed at me and my peers while we were coming into our prime.

Or so I like to think. In reality, there is every likelihood that the cunning advertisers of the products that I did fall for were deftly plying their trade to make me think I was forging my own bold path on the journey of maturation. I blindly wandered directly into the cross-hairs of their financial machine which worked its grips for brand loyalty deep into my unconscious.

With each passing year I have to work harder to deny that my value as a consumer is fading fast from the ever-changing entertainment industry and flying headlong for the entry gates of the AARP and pharmaceutical marketers.

During this wonderful NCAA basketball tournament month, my primary radio station for music has decided to run their own playoff bracket pitting match-ups of record albums from the 1990s. Yawn. How come I don’t care about any of these artists? I get the hint. I’m getting old, thank you very much.

In the same week that I was going through that realization, Cyndie turned on the television in our bedroom to see what was on and landed on a mesmerizing review of my home state, Minnesota in the ’70s. Produced with the Minnesota Historical Society Press and inspired by authors Dave Kenney and Thomas Saylor, the incredibly familiar scenes dredged up completely neglected memories of the world I experienced as a teenager.

I couldn’t look away for fear of missing something. I wanted to soak in every last morsel of what was appearing on the screen.

Did these images trigger my latest re-fascination with long-lost music memories or is the timing incidental? Again, just last week, I was pulling out old vinyl albums that weren’t to be found anywhere in digital form, hoping to feed the hunger to listen to songs from my collection that I haven’t heard in decades.

There was an old Loggins & Messina album in the bunch that I realized was totally available for download, and after giving it a spin on the turntable, I went right to the iTunes store and bought it. That should definitely be in rotation on my iPod.

The advertising genius of showing other similar albums at the bottom of my screen found me powerless to its allure. I hadn’t thought about Seals & Crofts for so long that I’d forgotten they existed! I bought that, too. Jim Seals and Dash Crofts’ voices together are a spectacular combination.

Since I hadn’t listened to that harmony for what feels like forever, it sounded good as new to me again.

It also makes me feel like I might be getting a little old.

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Written by johnwhays

March 25, 2017 at 6:00 am

2 Responses

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  1. Completely in agreement especially now that I have moved out of the city.

    Jim Parker (@drjparker)

    March 25, 2017 at 4:24 pm


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